About Us
Young Ideas is a long established fashion destination, situated in the Georgian market town of Ashbourne, Derbyshire. The store attracts clientele from far afield with a refreshing style and approach.
With the best collection of international designers in the midlands and the atmosphere of a Bond Street store, Young Ideas is ageless and contemporary, appealing to women from 17-70. Featuring a wide range of main line and diffusion lines, as well as new emerging and specialist niche designers, the store embraces an extensive collection of fashion, shoes and accessories, including brands such as Armani, Ralph Lauren, Paul Smith, MaxMara, Moschino, Hugo Boss, DVF, Dries van Noten, D&G, Joseph, Pringle 1815, Belstaff, Moncler, JBrand, For All Mankind and Ugg.
The inspiration for Young Ideas started in 1965 when designers were first developing global aspirations and the store was at the forefront of this evolution. Since 2008 Young Ideas has been under new ownership, in the hands of a successful businesswoman, previously a customer who is now protecting the heritage of the business and investing in its continued development. 
Our warmth and hospitality is manifest by our hugely successful new season launch parties and fashion shows. Coffees and champagne are always available for those who have the time to linger and enjoy the store.
Every season the team at Young Ideas conduct extensive research into selecting the very best available from a wide range of international designers. Visiting the fashion capitals of Milan, Paris, London and New York, seeking out the new and exciting, choosing simply the most desirable pieces from key designer collections. Always with the knowledge and understanding of our valued customer base uppermost in our mind to ensure we meet individual needs.
Out of hours personal appointments, on line ordering, same day deliveries and tailored alterations are all part of the integrated shopping service which is always focussed on providing our customers with an exceptional service and great style.
Young Ideas is distinguished by our friendly, personable approach and by the expert knowledge of our staff. Through personal dressing appointments, customers can experience an unhurried one to one service with professional support to edit collections and develop an individual style. Our sincere and loyal approach builds strong relationships, providing a personal wardrobe service, which will meet the needs of today’s diverse lifestyles and stand the test of time.