Theory
Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value.
In 2011, Theory continues to evolve and grow its global presence while remaining grounded in its founding principles: a simple design philosophy, clean silhouettes, quality, craftsmanship and fit.
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