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The Young Ideas Story

Young Ideas Line Drawing

The History

Founded in Ashbourne in 1968, when designers were developing their global aspirations, Young Ideas has remained at the forefront of luxury fashion retail into the current decade.

In 2008 the business was taken over by businesswoman and former client Anne Wright, who is now protecting its heritage and investing in the continual investment of Young Ideas.

The business has changed significantly during the last 15 years. Growing from one store to four, moving location and revitalising an old and neglected Ashbourne gem – The Green Man Hotel which is now home to the Young Ideas flagship store.  With boutiques in the Cathedral Cities of Lichfield and Derby, Young Ideas also has an outlet in Ashbourne and a successful online store. Sister company Henmores, a premium country lifestyle business, also has its flagship store in Ashbourne (rather poetically this is on the site of the original Young Ideas store).

Although much has changed, the core principles that attracted Anne to Young Ideas remain – an entrepreneurial spirit, a strong sense of place, coupled with a drive to support the local community and of course an exclusive collection of premium designer clothing in a setting that brings a little slice of London to a thriving market town in Derbyshire.

The Company

Established over 50 years ago, Young Ideas is a multi-award-winning luxury fashion boutique, a one-stop destination for premium womenswear and menswear. 

We know how clothes can make you feel and are here to offer you a carefully curated edit of stylish collections. Each season, Anne personally selects the best pieces from the world's top designers, including BossBella FreudCefinnCoachDiane Von FurstenbergHayley MenziesMichael KorsPaul Smith and Weekend Max Mara.

We pride ourselves on offering a five-star service. Our friendly team is dedicated to providing you with expert styling advice tailored to your individual needs. 'This is our everyday'... so whether you are looking for an occasion outfit, a timeless classic, a wardrobe refresh or a beautiful gift, you are in good hands at Young Ideas.

The Philosophy

Based on the simple philosophy that every piece of clothing is an investment, Young Ideas selects the very best designer pieces each season that will make you feel wonderful now and for years to come. Our in-store and online edits are tailor-made, especially for you and your lifestyle.

The international collections at all Young Ideas boutiques present the best selection in the Midlands and bring a little slice of London to Derbyshire.

We offer a friendly and bespoke service, which includes:

  • personal stylist appointments
  • fashion expertise
  • coffee and fizz as standard
  • virtual appointments
  • tailored alternations

Young Ideas provide an integrated client-focused luxury shopping experience that appeals to all ages. Our world-class expertise in style and service has earned us a dedicated follwoinf of clients.

The Award-Winning Retailer

Young Ideas achieved national recognition many times over the years for our outstanding service and diverse collections.

In 2013, Young Ideas won two Drapers Awards; Womwneswear Independent of the Year and the highly coveted Independent Retailer of the Year.

In 2014, we were named Premium Fashion Independent of the Year, as well as being finalists in the Best Independent Multichannel Independent and Best Store Design.

in 2019 we were awarded Womenswear Independent of the Year and Independent Group at the Boutique Star awards.

In 2022, we were very proud as Anne was given the honour of joining the judging panels for both the Drapers and Boutique Magazine Awards.

Our Awards to date:

2013 WINNER - Drapers Womenswear Independent of the Year

2013 WINNER - Drapers Independent Retailer of the Year

2014 WINNER - Drapers Premium Fashion Independent of the Year

2015 WINNER - Pure London Best Independent Retailer

2019 WINNER - Boutique Awards Independent Group of the Year

2019 WINNER - Boutique Awards Womenswear Independent of the Year

2021 WINNER - Drapers Independent Retailer of the Year

2022 JUDGE - Drapers Awards and Boutique Magazine Award